DIY CONTENT CREATION
AND
PRODUCTION MANAGEMENT

TURNING YOUR VISION INTO POWERFUL CONTENT

• Apr. 21,2026 • Apr. 28,2026 • May 5,2026 • May 12,2026

Every Tuesday • 3 Hours Per Session • 4 Sessions Total
2:00pm-5:00pm at The Makati Company

Learn to plan, shoot, edit, and schedule your own social media content. Build a complete content system and launch your creator journey.

NO EXPERIENCE NEEDED

What you'll gain

Professional Shooting Skills

Master smartphone camera settings, lighting, framing, and audio to create broadcast-quality content.

Video Editing Mastery

Edit like a pro using CapCut. Add captions, transitions, music, and effects that stop the scroll.

Viral Content Framework

Learn the proven HOOK → RETENTION → VALUE → CTA structure used by top creators.

Content Management System

Build a working system using Notion, Trello, and Meta Business Suite to stay consistent.

Monetization Pathways

Discover 5+ ways to earn: creator funds, brand partnerships, affiliate marketing, and more.

Real Portfolio Ready

Leave with 4+ finished pieces and a 30-day content plan you can execute immediately.

EARLY BIRD RATE

₱ 9,950

₱ 6,950

WHAT YOU'LL LEARN

WORKSHOP OUTLINE

WEEK 1 - FIND YOUR VOICE

Topic: Foundations — Understanding Social Media & Your Content Identity

What You'll Learn:

🎯 Why social media is no longer optional for businesses — and how to use it to your advantage

🎯The difference between organic and paid content — and why organic wins long-term

🎯How to choose the RIGHT platform for your brand (TikTok, Instagram, Facebook, YouTube, or LinkedIn)

🎯How algorithms actually work — reach, engagement, and the power of consistency

Hands-On Activity:

Record your very first on-camera video — a raw, unscripted 60-second intro of you and your brand. No pressure, no posting. This is your "before" video. You'll watch it again in Week 4 and see just how far you've come.

You'll Walk Away With:

• Your personal Content Identity Card (your niche, target audience, platform choice, and content personality — all mapped out)

• Your baseline video saved to Google Drive

• A clear social media strategy tailored to YOUR goals

WEEK 2 - LEARN TO SHOOT AND HOOK

Topic: Shooting & Storytelling — Camera Craft + The Viral Content Framework

What You'll Learn:

🎯 How to shoot professional-looking videos using ONLY your smartphone — settings, resolution, frame rate, focus lock

🎯 The rule of thirds, center framing, and proper headroom for talking-head videos

🎯 Lighting secrets — how to use natural light, ring lights, and avoid common mistakes like backlight

🎯 Audio tips — mic placement, reducing echo, and getting clean sound without expensive gear

🎯 The Viral Content Framework that top creators use: HOOK → RETENTION BRIDGE → VALUE BODY → CTA

🎯 How to write a scroll-stopping hook in the first 3 seconds

🎯 The retention bridge trick that keeps viewers watching past the hook

🎯 How to deliver real value so viewers trust you and come back

🎯 Writing a clear, single CTA that drives action (follow, comment, save, DM, or click)

Hands-On Activity:

Write your first complete video script using the 4-part viral framework, then grab your phone and SHOOT IT right there in the session. You'll pair up with another participant for real-time feedback — did the hook grab attention? Was the value clear? Was there a strong CTA?

You'll Walk Away With:

• Your first professionally scripted short-form video — filmed and uploaded

• Confidence using your smartphone as a real content creation tool

• The exact framework behind every viral Reel, TikTok, and YouTube Short.

WEEK 3 — Edit, Design & Write

Topic: Production Lab — Editing, AI Tools, Design & Caption Writing

What You'll Learn:

🎯CapCut video editing from scratch — trimming, cutting, transitions, speed ramps, and pacing

🎯How to add auto-captions, text overlays, and background music that match your brand

🎯Export settings that give you crisp, watermark-free videos ready to post

🎯TikTok's native editor and Meta's Edits app — when to use each

🎯Canva for social media graphics — covers, carousel slides, story templates, and posters

🎯How to build a brand kit (fonts, colors, logo) so all your content looks consistent

🎯AI tools that save you HOURS: ChatGPT for scripts and captions, Canva Magic Write for headlines, Descript for transcript-based editing, ElevenLabs for AI voiceovers

🎯How to write social media captions that actually convert — the hook line, value body, and CTA structure

🎯Hashtag strategy: why 3‒5 specific hashtags beat 30 generic ones

🎯Caption SEO — how to make your content searchable on TikTok and Instagram

Hands-On Activity:

Open CapCut, import your footage, and edit a complete short-form video from start to finish — with captions, transitions, music, and a hook overlay. Then jump into Canva and design a branded cover image. Finally, write a full caption using the hook → value → CTA

structure. By the end of this session, you'll have a FULLY FINISHED post ready to publish.

You'll Walk Away With:

•1 fully edited short-form video (edited by YOU in CapCut)

•1 branded Canva graphic (cover image or carousel slide)

•1 scroll-stopping caption with hashtags — ready to copy and paste

•Hands-on experience with at least 2 AI tools for faster content creation

WEEK 4 — Build Your System & Go Live

Topic: Content Management — Systems, Scheduling & Monetization

What You'll Learn:

🎯Why most creators burn out — and how a simple SYSTEM prevents it

🎯Content pillars: how to pick 3‒4 recurring themes so you never run out of ideas

🎯Content batching: how to film multiple videos in one session and stay weeks ahead

🎯Content repurposing: turn 1 idea into a Reel + caption + Story + carousel

🎯How to set up and use Meta Business Suite to schedule posts and track analytics — for FREE

🎯Notion and Trello as content calendars and production trackers

🎯Best posting times by platform (TikTok, Instagram, Facebook, LinkedIn) based on current data

🎯How to actually MAKE MONEY from your content:

🎯Creator Funds & Bonuses (TikTok, Instagram)

🎯Brand Partnerships & Sponsorships (even with a small following)

🎯Affiliate Marketing (earn commissions promoting products you love)

🎯Selling Your Own Products & Services (use content as your sales engine)

🎯Social Media Management (turn your new skills into a freelance business)

🎯YouTube Ad Revenue (long-term passive income)

Hands-On Activity:

Set up your own content calendar in Trello or Notion. Schedule your first real post through Meta Business Suite. Then — the big moment — watch your Week 1 baseline video side by side with your Week 4 polished video. See your transformation with your own eyes.

Celebrate how far you've come.

You'll Walk Away With:

• A working content calendar set up and ready to use

• Your first post officially scheduled and going live

• A complete 30-day content plan (4 pillars × 8 posts = 30 days mapped out)

• A clear monetization roadmap tailored to your niche

• The confidence and system to keep creating long after the workshop ends

EARLY BIRD RATE

₱ 9,950

₱ 6,950

• Apr. 21,2026 • Apr. 28,2026 • May 5,2026 • May 12,2026

Every Tuesday • 3 Hours Per Session • 4 Sessions Total
2:00pm-5:00pm at The Makati Company

TOOLS YOU'LL MASTER

CapCut

Canva

Meta Business Suite

ChatGpt

Notion

Trello

What to Bring

📱

Smartphone (Android or iPhone) — your primary shooting device

💻

Laptop or Tablet with internet access for editing and design

📓

Notebook & Pen for notes and brainstorming

🎬

Willingness to Appear on Camera — we'll help you overcome shyness

📧

A Google or iCloud account (for Drive uploads)

Meet Your Coach

Shan Sebastian

Speaker, Community Leader and Influencer

One of the rising young millenial speakers of his
generation who reached over thousands of students
and hundreds of professionals across 100+ events,
conferences, workshops, and webinars—both in-
person and online, with his fresh perspective on
entrepreneurship, emerging technologies and
personal development.

Shan Sebastian, known as coach, content creator,
and entrepreneur, is also the Co-Founder of PH
Business Network, one of the fastest-growing
Filipino business communities, and the CEO of
SmartChat AI PH, helping brands scale through
AI-powered customer engagement.

He is also a podcast host of Hustle with Ikigai and
Beyond the Hustle, sharing insights from founders
and industry leaders. As a content creator, he
focuses on business, AI, and personal development,
building a trust-driven audience rooted in credibility
and meaningful impact.

Shan leads with clarity, then supports with strategy.

Recognized as one of the Top 100 Filipinos on
LinkedIn (2025), Top 40 Filipino Founders on LinkedIn
(2025), and nominated as a National Youth Leader by
PHYLA (2025). As a national speaker and registered
Digital Marketing Consultant, he regularly speaks on
AI, Blockchain, freelancing, and digital marketing—
helping individuals and organizations navigate the
future of work and business.

A Top graduate of the pioneering iSCE Program at
The Next School by iAcademy and also a pioneer of
the DTI's Malikhaing Pinoy Program.

Graduated with highest honors in Bachelor of Arts in
Communications and received exemplary awards for
his Thesis and was later on published in Japan.

He is widely known today within the freelancing and
MSME business communities for his influence in
supporting Filipino professionals and entrepreneurs..